Built for CMOs who would rather ship than theorize. And the operators who back them.
Paste once. Work everywhere.
Paste your company URL. Four research agents fill the Operator Brief. From there, every prompt, every agent, every budget template, and the full playbook know your company, stage, ICP, and category. No re-typing.
Anonymous and free to try. Sign in after to save it. Beta pricing $10/person/month. See pricing →
The macro reset: 51% of B2B buyers now start research in an LLM, up 72% year-over-year (G2). 75% complete the journey before contacting a brand (Gartner). And the buyers who do arrive via LLM referral convert 3–23× higher than organic (Webflow). The playbook is built for the function whose job is to be the brand the AI shortlists, the founder DMs about, and the analyst cites, not the brand that drives buyers to a website.
Find your door
Pick the door that sounds like you. The system fits all three; the entry just changes.
For the senior operator
You don't need another framework. You need the operating system that runs with you. Brief, playbook, prompts, agent specs, budget templates, all populated from your real company. The marketer's bible, set up for how you actually ship.
Open the Operator Brief →For the founder
No CMO yet, no team to onboard. Start with discipline. The Methodology Selector tells you which sections are stage-appropriate right now. The AOS Scorecard tells you where to focus. The Brief grows with the company. Skip the deck, skip the consultant.
Open the Methodology Selector →For the fractional
Your operating substrate ships with you. One login, one Brief per client. Every engagement starts ahead of where it would have. Add a client, add $10/month. End an engagement, drop the line. Clean per-client economics, no setup tax.
See Fractional pricing →What you actually get
The output of this playbook is not a stack of one-off deliverables. It's a populated Operator Brief, a single document that becomes the spine of your marketing function. Every prompt reads from it. Every agent inherits from it.
The operator brief, mapped to the three contexts
Without the Brief, prompts are clever but generic, and agents drift. With it, both produce work that sounds like one company at scale.
Why this exists
Scott Brinker and Frans Riemersma surveyed 208 marketing leaders for the State of Martech 2026 report. Their finding: 91% of marketing teams are producing AI content; 37% have any controls in place to verify it. 103 of 163 organizations admitted to doing nothing to verify the AI content they generate at scale. That gap, shipping AI work faster than you can verify it, is the operating risk of the AI era.
This playbook closes the gap. The Framework gives you the discipline. The Prompt Pack gives you the speed. The Agent Spec gives you the durable infrastructure: autonomy levels, approval gates, hallucination defense. The governance most marketing organizations don't yet have.
Beta is open
CoreCMO is in public beta. Founding members get the full system at $10/person/month, locked at that rate for 12 months. Fractional CMOs pay $10/month per additional company. Founding-member pricing funds the v1 build. Annual pricing will reflect the value of the operating system once the platform is mature.
50 of 50 founding-member spots remain.
If you've read this far
CoreCMO exists because the marketing function deserves better infrastructure. If a piece of the playbook maps to a problem you're working on, or doesn't, let's talk.